Whether your company is small or large, in retail or food service or finance, digital marketing has become a crucial aspect of every business. The team here at Lantz Consulting created a basic digital marketing checklist to help you achieve the first steps of your digital presence.
1. Google & Apple MapsIf your business has a physical store or location, it is vital to create a Google and Apple Maps listing.
Make sure that every detail is correct, including where the pin is dropped on the map. It is also advisable to test out finding your location, both walking and driving. Set up your listing now with the below links:
2. Social Media
While social media is an incredibly important step in getting your business recognized, not every social media platform will make sense for your business. For example, if you sell automotive parts, Pinterest is unlikely to be fruitful. Consider your target audience and take a look at the below demographic research conducted by Pew Research Center.
3. Search Engine Optimization
Optimizing your website for the best SEO (search engine optimization) value is a continual effort and learning process. While SEO can be different for every business, we can make sure you are not making any common black hat SEO mistakes:
Providing valuable content and information on your blog and in your email campaigns is crucial for inbound marketing, SEO, and developing your brand. Blog content should be based off keyword research, search trends, and (of course) related to your line of business and brand. Some of the different kinds of content you can provide include interesting and relevant blog posts, infographics, videos, and interactive quizzes.
As always, your customer’s perspective should lead the direction of all marketing initiatives. Conducting market research and getting to know your client base is by far the most important foundation of all the above digital marketing strategies.
If you are interesting in our services or you have an ad hoc request, contact Stephanie Lantz today for a quote: firstname.lastname@example.org