BRANDING IS STRATEGIC; MARKETING IS TACTICAL...
THE PROCESS: Our process is part research, part strategy, part creative, and part nurturing.
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Research
Everything we do begins with detailed research and discovery. Through a series of questions we gather relevant information and data about you, your goals, your business or organization and, if applicable, your current brand. We work with you to define what you want, what your values are and how you envision the future. We analyze market trends and evaluate the competitive landscape. |
Strategy
Only after we know in-depth about you, your target audiences, and your goals do we begin to craft a brand solution—one as unique as you are. As the battle for customers intensifies, having a strong brand is invaluable. Simply put, your brand evokes a gut feeling that makes people want to do business with you again and again. We want your vision, mission and values to be more than brand paperwork; we want them competitively customer- focused and hyper-aware.
Only after we know in-depth about you, your target audiences, and your goals do we begin to craft a brand solution—one as unique as you are. As the battle for customers intensifies, having a strong brand is invaluable. Simply put, your brand evokes a gut feeling that makes people want to do business with you again and again. We want your vision, mission and values to be more than brand paperwork; we want them competitively customer- focused and hyper-aware.
- Vision should project
- Mission should excite
- Values should differentiate
- And they should all connect with what you guarantee
Creative
We define your platform. We develop the content, the look and the feel to effectively communicate your brand message and position. We are successful because we know and we incorporate these crucial human traits in all we create:
We define your platform. We develop the content, the look and the feel to effectively communicate your brand message and position. We are successful because we know and we incorporate these crucial human traits in all we create:
- People are visual; 99% of what they learn is from what they see
- People respond to emotion; they will remember how they felt rather than what they saw.
- People make judgments within the first 6 seconds; design matters because first impressions last.
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Partners
We support and monitor what we have created together to make sure we are achieving your brand goals, and we make adjustments along the way. To reinvigorate existing brands, we will help you:
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