To Achieve Your Goals - More Importantly To Sustain Your Goals
Your reputation is your brand All industries executives agree their brand is their reputation--their most valuable asset and it’s damage their greatest risk. Reputation determines growth and revenue, yet is the asset least easily fixed and the one most fragile. To quote Warren Buffet, “It takes 20 years to build a good corporate reputation and only five minutes to ruin it.”
What are Reputational Risks? They occur for all sorts of reasons: employee mistakes, product problems, cyber-attacks, damaging customer comments and reviews, vendor and supplier missteps, and lack of proper oversight from leadership. Today, information and public scrutiny travel at warp speed via all social media platforms; crises not quickly self-reported may create dangerous and costly information vacuums.
What is Brand Reputation Management (BRM)? It protects, preserves and enhances you or your company’s value. It includes preparing for a crisis, managing through a risk, timely remediation of damage, empowering stakeholders-inside and outside-to actively champion your brand, and most importantly, quickly alerting the public.
Content is Crucial Each part of BRM needs precise protocols for before, during and after any sort of damage: what should be done, what is said, when it is said, and who says it. That’s what we do. We write well-defined plans and protocols for every risk lifecycle stage.
Who are our clients? From small to mid-size organizations, start-ups, entrepreneurs, associations, growth franchises, co-ops, non-profits to global and national businesses and franchises of all sizes, Stephanie has unparalleled insights into how to balance mixed media – traditional, digital, and social – to maximize brand development and ROI. In the rapidly changing marketing and advertising landscape, she can successfully navigate your brand and message to drive incremental business.
What have they said to us? · “You have a gift for turning a brand philosophy into tangible, actionable ideas” · “You quickly brought me to great clarity on how I want toshow up in my business. The way you share your observations in a gentle yet courageous way really helped me break through some barriers”